After a career in the Army, Adam was the original co-founder of Mission Sports Management with Sir Ian Botham. Growing the business from a start-up, with a detailed understanding of image rights, player representation, sponsorship, and licensing, Adam has negotiated multi million pound deals across a number of different sports with brands, rights holders, clubs and sporting bodies. Adam played first class rugby and represented Great Britain at Bobsleigh and also holds a commercial pilot’s licence.